This year, I read the classic book Rhetoric by the Ancient Greek intellectual Aristotle. This is the foundational text for persuasion and rhetoric. It has the whole “logos, pathos, ethos” thing that we learned in middle school. But there was one concept that Aristotle mentions at length, which he called enthymemes… Which explains ALL of … Continue reading Aristotle, Enthymemes, And The Secret Formula of Spongebob Memes
David William Rosales 