Augustus at Prima Porta: Visual Persuasion From The Master Marketer of Rome

Note: I originally wrote this essay for a class at NYU on visual persuasion in the fall of 2021. In the 1960 United States presidential election, then-Senator John F. Kennedy faced a unique challenge in his campaign. Much of the American electorate felt content with the calm, economically prosperous Eisenhower era, which Kennedy’s opponent Richard … Continue reading Augustus at Prima Porta: Visual Persuasion From The Master Marketer of Rome